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What Are Shoppable Videos: Everything You Need to Know

Get ahead of the game and increase your sales with Shoppable Videos. Read this article to learn all about how to incorporate this powerful marketing tool into your strategy.


As a brand, you've likely already invested time and resources into creating video content for your website, social media channels, or other marketing campaigns. But with the rise of shoppable video, you now have the opportunity to take that content and turn it into a new revenue stream.

What is a Shoppable Video?

Shoppable video is a type of prerecorded video uploaded to your website that includes interactive elements, such as buttons or links, that allow viewers to directly purchase products featured in the video. By incorporating these elements into your existing video content, you can give your audience the opportunity to buy your products while they're watching.

Key Benefits of Shoppable Videos:

  1. Drive Sales: By offering a convenient and engaging way for customers to shop and make purchases, shoppable videos can help to increase overall sales passively.

  2. Greater Reach: Maximize reach by uploading content that’s already on social channels and other platforms to your website. By having content on your website you expose it to a new audience of visitors who may not have seen it before, essentially double dipping on video content that you’ve already put in the effort to create.

  3. Make Your Website Interactive: By uploading pre-existing video content to your website, brands can create a more dynamic and immersive shopping experience for their customers. This can help to drive traffic to the website instead of a 3rd party app like Instagram, YouTube, or Zoom, and increases the chances of converting visitors into paying customers.

  4. Improved Customer Experience: Shoppable videos can enhance the overall shopping experience for customers, making it more convenient and enjoyable for them to shop and make purchases. This can help to build trust and loyalty with customers, leading to repeat business and increased customer retention.

  5. Improved SEO: By optimizing shoppable videos for search engines and incorporating keywords and other SEO strategies, brands can improve the visibility and ranking of their videos in search results. 

Tips on How to Repurpose Content as Shoppable Videos:

  1. Choose the right video content: Not all video content is suitable for shoppable video. Consider choosing videos that showcase your products in a clear and compelling way, and that provide enough context for viewers to understand why they might want to buy the product.

  2. Add direct checkout: The key to shoppable video is making it easy for viewers to purchase your products. Don’t forget to add direct checkout options for customers where they can add the item to their cart and complete the purchase. You might also want to consider including special offers or promotions within the video to encourage viewers to take action.

  3. Promote your shoppable video: Once you've created your shoppable video, it's important to promote it to your audience. Consider using website pop-ups, embedding into product pages, social media channels, and including it in email marketing campaigns. You might also want to consider partnering with influencers or other brands to help get the word out about your shoppable video.
     
  4. Analyze and optimize: As with any marketing campaign, it's important to track and analyze the performance of your shoppable video. Look at metrics such as view count, average order value, and conversion rate to understand how well your video is performing and identify areas for improvement.

By repurposing your existing video content into shoppable videos, you can turn a one-time investment into an ongoing revenue stream. Not only will you be able to showcase your products in a compelling way, but you'll also be able to make it easy for your audience to buy them. 

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